Social / Digital

For all your social/digital copy needs from positioning statements & manifestos to tone & voice presentations, activations, stunts, social copy, post copy, and more!

Barbie

To launch the theatrical campaign for Barbie, myself and the team at Bond launched the Barbie Selfie Generator, a massive viral success with over 13 million users to date. The generator opens with an intro I wrote to invite fans into Barbie Land. Then, users are asked to snap a selfie and given a randomized caption, with over 40 possible options, written to match the language and tone of the film.

Selfie Generator

Pink Flags

Like totally the opposite of red flags, I helped create an Instagram series called Pink Flags, showcasing the many Kens (and Allan) with custom captions and engaging post-copy that did serious numbers.

Relateable Content

I wrote several relatable memes and captions that were shared across Barbie’s official socials and displayed in theaters during select screenings of Barbie.

Wicked

For the Peacock premiere of Wicked, I developed a countdown concept for a series of spots posted on Instagram and X. Each day, a new spot would drop with fun copy highlighting a different character and song.

Wicked Week Countdown

Dungeons & Dragons: Honor Among Thieves

To build hype for the film, I helped develop an idea for an in-person activation at Comic Con where the cast invited fans to have a drink and relax in a custom-built tavern where they can share photos from the event on social media.

SDCC Tavern Event

To raise awareness for the film during the biggest sports event of the year, I developed this concept to turn the Super Bowl into a Superb Owlbear Party. I took this creature from the film and created an NFL stat card that could be shared on socials.

#Superb_OwlbearParty

For a fun, shareable piece of holiday content, I developed the idea of Happy Hugh-lidays. We got the cast together to unbox some unexpected gifts from their co-star Hugh Grant.

Happy Hugh-lidays

Prehistoric Planet

For the AppleTV+ event series Prehistoric Planet, I wrote the copy on a series of Digital Notebooks - intended to guide and immerse viewers into the world with attention-grabbing headlines, dinosaur fun facts, behind-the-scenes insights, and so much more. This content series took full advantage of the capabilities and distinct qualities of Instagram.

Digital Notebooks

EXPEND4BLES

“Join the Team” Selfie Generator

For the launch of the fourth entry in The Expendables franchise, we invited fans to join the team with a custom poster, nickname, and tagline. Here, I wrote 25+ nicknames and taglines